Mobile - Delivering Return on Investment

This whitepaper, Mobile - Delivering Return on Investment, published by neoworks, discusses the technical evolution of mobile technology, how mobile can be used to leverage customers' cross-channel interactions and how retailers can monetise consumer engagement with mobile platforms, and ultimately how return on investment may be measured. This whitepaper is based on a series of open questions to mobile specialists in the UK carried out in August 2012. Detailed respondent profiles are included in the acknowledgements section.

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