Media Sales & Marketing Extranet
The Customer
Channel Five Broadcasting (Five) is the fifth terrestrial television broadcaster in the UK.
The Brief
Five engaged Neoworks and Lateral to develop an extranet for media buyers to be delivered via their public web site. The key objectives were to provide information about Five's upcoming programming to media buyers in a convenient way and to manage that information in-house.
The Solution
Neoworks leveraged the existing content management and publishing systems developed for Five's public web site, to develop both the programme information management system for Five's sales department and the programming information portal for media buyers.
The content management solution is based on Neoworks' AuCMS content management and publishing framework. The AuCMS framework is built with Microsoft's .NET technologies.
Programming information is stored within the content management system. A customised component is used to support creation and editing of the information. The information is published to the public web site where authorised media buyers can search for and view the up coming programming information. The programme information can be filtered on the projected scheduling data, programme genre, and target demographic.
Content Management Solution
The content management solution is based on Neoworks' AuCMS content management and publishing framework. The AuCMS framework is built with Microsoft's .NET technologies.
Success
Neoworks delivered the functionality on time and within budget. The programme information database is actively managed by the Five Sales Programme team.
Customer Feedback
Some of the comments we have received about the Five sales extranet solution:
"Working with Neoworks and Lateral has allowed us to create a bespoke site, which fully satisfies the needs of our clients"
"Neoworks have a huge amount of knowledge and expertise and a pragmatic and committed approach which makes them the perfect partner on the Five project."
