Online Double-Dating Service Web Site
The Customer
Play in Pairs (trading as dateindoubles) is a newly formed company set up to exploit a niche in the inline dating market for group dating.
The Brief
dateindoubles approached Neoworks at an early stage in the development of their consumer proposition. The brief was to build a web site, from a design provided and to implement a matching system for pairs of individuals based on character traits and sexual compatibility and to enable them to find and communicate with each other as pairs.
Our Solution
Neoworks commissioned some research into the psychology of relationships and used the results of that research to develop a system for matching groups of individuals based on character attributes and relationship compatibility. The site was then designed and developed to providing a simple means to sign up and for each person in the pair to provide information about their friend. The matching engine then acts as a cybernetic Cupid, putting pairs in touch with each other so that they can choose to communicate and eventually meet on a "double date".
Success
dateindoubles.com launched for St. Valentine's Day and is successfully matching pairs of friends up with new friends and potential partners.
Customer Feedback
Some of the comments we have received about the dateindoubles web site solution:
"Deciding to work with Neoworks was one of the best decisions I have made. They care sincerely about the quality of their work and have worked closely with me to achieve the end result. The quality of the technical solution that they have built for the site is extremely high."