Salmon Acquires Neoworks to Create Unrivalled Multichannel and eCommerce Offering

Retail, wholesale and manufacturing clients now able to focus on the online journey rather than the technology – 

11 Sep 2014 – Salmon, the eCommerce digital agency, announced it has acquired Neoworks, “the eCommerce people”, for an undisclosed fee. The deal will see Salmon, Europe’s leading IBM® WebSphere Commerce platform integrator, add Neoworks, a leading hybris multichannel commerce platform integrator, and developers of some of the core hybris product capability, to its offering. This will enable the companies to offer a compelling eCommerce proposition, allowing their clients to benefit from both IBM and hybris capabilities, depending on their needs.

The acquisition continues a successful 25th year in business for Salmon which recently announced several high-profile hires and counts Argos, DFS and Sainsbury’s among its customers. Salmon has built a reputation for the design, development, implementation and management of enterprise-scale multichannel systems across retail, manufacturing and wholesale. This deal adds flexibility to the company’s offering, enabling Salmon and Neoworks to put their clients’ eCommerce vision before technical considerations, and to take advantage of the most appropriate platform to drive their multichannel business.

“Developing an online presence that provides a great user experience across web and mobile is not easy. Platform choice should be the least of a company’s worries,” explained Neil Stewart, CEO at Salmon. “We want our customers to focus on the things that really matter to them – from the design of their site to how to showcase their products effectively. All they should care about is perfecting the customer journey to maximise online revenues, and provide a superior customer experience by leveraging information. Technology should simply enable this to happen. In acquiring Neoworks, we are now able to deliver no matter which platform.”

With the deal complete, Neoworks’ 30+ staff will become Salmon employees. They will form the ‘hybris practice’ focused on existing clients and new projects built on the hybris platform. They will complement Salmon’s existing IBM and Magento practices.

“Salmon has a great reputation in the industry and we’re very excited to be joining the family,” said Nigel Atkinson, Business Development Director at Neoworks. “It is important to us that we are becoming part of a company that matches both our culture and ambition in the market. We know our employees are the best in their field – offering our customers unparalleled hybris expertise. The multi-platform capability forms a core part of the Salmon strategy and together we will provide the kind of flexible service brands need and want. Salmon were clear from the outset that this was also their vision. We’re delighted the deal is complete so that we can deliver an even better service to our clients.”

“Bringing the hybris expertise Neoworks offers into the Salmon fold supports our long-term strategy, and adds a new dimension to our offering that will help us deliver the best service to our customers as they look to make the most of digital,” added Neil Stewart. “Due to the similar delivery-focused culture, we see the merging of the two companies being a smooth process and that will help us to continue our growth in this exciting market.”

About Salmon

Salmon is a highly innovative eCommerce digital agency whose commitment to on-time, on-budget project delivery is increasingly embraced by the leading names in retail, wholesale and manufacturing.  Major brands turn to Salmon for its ability to define, deliver and exploit enterprise-scale eCommerce, multichannel and digital marketing solutions.

Salmon quickly understands the business vision, creates realistic project plans and efficiently delivers solutions to plan; based around a management process that removes risk from successful project roll-outs.  Customers include Akzo Nobel, Argos, Audi, DFS, Game, Halfords, Kiddicare, Morrisons, Premier Farnell, Sainsbury’s and Selfridges.

Salmon is headquartered in the UK and has offices in the United States, China and Australia.  For more details visit

About Neoworks

Neoworks is a multichannel commerce consultancy and software solutions provider that specialises in the architecture, implementation, integration and support of multichannel platforms globally. Through agile integrated solutions, Neoworks is helping global brands, retailers and manufacturers to create, upgrade or renew multichannel commerce solutions.

Neoworks has been a hybris partner since 2005, making it the longest established hybris partner in the UK. Neoworks has over 15 successfully delivered implementations on the hybris platform in the UK, Europe, USA, Japan & Australia. Neoworks has also been selected by hybris to contribute to the development of core elements of the hybris product itself, including the multichannel commerce accelerator.

Neoworks customers include: ASICS, Ted Baker, hybris software, Norgren, Royal Doulton and Toys ’R’ Us.

For more information visit