Ted Baker launches its newest e-commerce site for the U.S.
Design led British lifestyle brand Ted Baker, that offers aspirational clothing and accessories, has launched a new eCommerce website in the U.S.
Led by neoworks, the innovative multichannel commerce consultancy and software solutions provider, Ted Baker’s new U.S. site forms part of an ongoing programme to reflect the brand’s innovative style and enhance its online presence internationally.
Initial figures have shown a reported 48% uplift in Ted Baker’s eCommerce business in the U.K. between January and June 2014, coinciding with the launch of the new eCommerce platform in October last year.
The look and feel, initially created by Poke’s vision of transforming the Ted Baker’s responsive online experience into an engaging and witty site, has been extended and localised for the U.S. site by Ted’s in-house team. With two highly flexible page templates, men and women are guided along two different journeys; each with the same level of customer service that’s expected in-store, tailored to their browsing behaviour and interest in different products and collections.
In addition, neoworks customised functionality around the user journey and integrated the platform directly to the back end U.S. warehouse, OMS and CRM systems. Furthermore, integration with other 3rd party tools for search and navigation drives flexible merchandising opportunities on the site.
neoworks implemented the site on the hybris commerce platform so as to deliver a seamless customer experience that further enhances Ted’s omni-channel capabilities.
Craig Smith, Ted Baker Brand Communication Director said: “Everything produced under the Ted Baker name has his personality. Ted’s growth in the U.S. has been particularly strong and the new ‘no ordinary designer website’ will continue to write this story of success. At Ted Baker we work really hard to provide the best customer experience across all touch points. Ted’s presence in the U.S. is growing exponentially and the deployment of a new website in this region will help to consolidate our strategic objectives and international presence.”
Eve Henrikson, Ted Baker Head of eCommerce said: “Ted’s digital presence aims to inspire, engage and service our fast-growing international customer base. Our ambition is to support our business growth internationally online in an efficient way allowing us to tailor the experience to local market needs which our eCommerce platform continues to allow us to do.”
Rick Hobbs, Director & co founder, neoworks said: “Communication and operation is key to Ted Baker. neoworks’ technical challenge was to enhance the strong foundation of the solution, which went live last year, to continue to incorporate different territories, evolve and extend user specific targeting and keep it personal. The U.S. launch proves the strength and depth of the initial solution and enables us to meet this challenge and allow Ted Baker to continue to consolidate their online offerings to create a seamless global experience.”
“To be successful in today’s global, highly competitive B2C market, retailers need to deliver real-time, contextual, consistent, and relevant experiences regardless of channel or device,” commented Rob Shaw, Vice President New Business EMEA and MEE, hybris. “It is always highly rewarding when a giant of a brand, such as Ted Baker, understands the need for the right mix and recognises the significant benefits that a state-of-the-art eCommerce site can bring both to the business and its relationship with its customers.”
Tom Hostler, Poke, Partner said: “Ted is a much-loved and well-understood brand in the U.K. As it grows into new territories we recognise that customers may need to spend more time with the brand before making a purchase. Just as the new platform recognises different shopping behaviours in men & women through bespoke templates, the same flexible toolkit of components afford Ted the opportunity to craft different layouts for each territory they enter. This allows the right mix of brand, content and commerce to be presented in each market.”
For further press information on neoworks please contact:
One Girl Productions
M: +44 (0)7808 584 624
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For further press information on Poke please contact:
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For further press information on hybris please contact:
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neoworks is an award winning eCommerce consultancy and software solutions provider that specialises in the architecture, implementation, integration and support of multichannel platforms globally. Operating since 1997, neoworks is building market-leading solutions based on hybris platform. neoworks clients are mainly brands from retail and manufacturing industries including ASICS, The Entertainer, Norgren, Retail Decisions, Royal Doulton, The Entertainer, Toys´R´Us and hybris software.
About hybris software
hybris software, an SAP Company, helps businesses around the globe sell more goods, services and digital content through every touchpoint, channel and device. hybris delivers OmniCommerce™: state-of-the-art master data management for commerce and unified commerce processes that give a business a single view of its customers, products and orders, and its customers a single view of the business. hybris’ omni-channel software is built on a single platform, based on open standards, that is agile to support limitless innovation, efficient to drive the best TCO, and scalable and extensible to be the last commerce platform companies will ever need. Both principal industry analyst firms rank hybris as a “leader” and list its commerce platform among the top two or three in the market. The same software is available on-premise, on-demand and managed hosted, giving merchants of all sizes maximum flexibility. Over 500 companies have chosen hybris, including global B2B sites W.W.Grainger, Rexel, General Electric, Thomson Reuters and 3M as well as consumer brands Toys’R’Us UK, Metro, Bridgestone, Levi’s, Nikon, Galeries Lafayette, Migros, Nespresso and Lufthansa. hybris is the future of commerce™. For more information, visit www.hybris.com.