neoworks deliver two new e-commerce websites for The Entertainer

The Customer

The Entertainer group operates a chain of high street toy shops as well as thetoyshop.com website. (The gadgetshop.com website has now been sold by The Entertainer.)

The Brief

The Entertainer was operating the two websites on a “software as a service” platform. The platform was not flexible or scalable enough to meet their needs. The Entertainer also planned to outsource fulfilment for the gadgetshop.com to make way for expansion of thetoyshop.com and the high street stores. The Entertainer selected the Blue Martini 9 commerce platform on which to build the new websites. As part of the same project The Entertainer upgraded their order fulfilment and warehouse management system. The project began in June with a deadline to launch the new sites and fulfilment system for Christmas trading.

Our Solution

neoworks architected a multi-tenant solution enabling both websites to be served by a single application on shared infrastructure whilst integrating with different fulfilment systems for each website. The new sites provided The Entertainer with much greater flexibility in merchandising, payment options and customer service as well as the scalability to support the growth of the business.

Success

The websites, integrations with two fulfilment systems, POS integration and call centre interface were launched in time for a successful Christmas trading period, with business intelligence reporting functionality following in the new year.