Royal Doulton
neoworks create targeted web sites for Royal Doulton's US and Canadian customers. As part of their continuing development of the Royal Doulton websites.
The Customer
Royal Doulton is one of the worlds oldest and most well known chinaware companies. It is also one of the most forward looking, developing their business, product portfolio and distribution methods to accommodate modern tastes and sales channels. Consequently, the launch of their new e-tailing web site is an integral part of their growth strategy.
The Brief
Royal Doulton required dedicated web sites catering for their US and Canadian customers offering an extensive range of Royal Doulton products. The localised sites will offer a selection of products targeted for the markets and integrate with local fulfilment and accounting systems.
Our Solution
Working with the Blue Martini e-commerce platform neoworks have engineered a multiple site solution, serving UK, US and Canadian sites from a single hardware and hosting infrastructure.
Success
The resulting multi-region web site application facilitates customisation on a site-by-site basis of:
- visual branding
- product, pricing and merchandising data
- shipping, billing and tax calculation methods
- integration with warehousing and ERP systems
All data and configuration for the UK, US and Canadian sites is managed centrally by Royal Doulton's internal web site team.
Customer Feedback
"neoworks have designed and implemented a comprehensive software solution for our e-commerce strategy across different global markets. Our tailored web sites can accommodate a changing product portfolio, improve the customer experience, and provide a safe and secure e-tailing environment. The new US and Canadian sites mean that we can further build on established English brands in ceramics, while adopting a truly contemporary lifestyle approach."
George Kenton - General Manager Global CRM & Direct, Royal Doulton
