Levi's® is an international clothing brand. Levi's® Europe operates in Western and Eastern Europe.
The Brief
Levi's® Europe engaged interactive design agency Lateral to redevelop their web site. The concept for the site
is a non-linear user experience, focusing on products, the Levi's® brand and company history.
After performing an initial technical feasibility study, an existing third party content and catalogue
management system was leveraged to minimise development timescales and overheads.
Our Solution
neoworks initially architected the product catalogue and content repository for the web site. They then
developed a flexible XML-based server interface to the content, enabling the web site front-end, developed in
Macromedia Flash, to request information as users experience the site. The XML server interface also enables
the Flash front-end application to report site usage to the server for "clickstream" analysis.
Integration with an electronic mapping service provides the facility to search for retail outlets across Levi's®
European territories and integration with Levi's® campaign management partner's systems ensures that users'
privacy is respected.
The result is an engaging and fun web site, launched in March 2003, that has won the prestigious BIMA award for
best retail web site and been awarded a bronze Cyber Lion at Cannes and two LIA awards.
The flexible architecture enables Levi's® Europe and Lateral to keep the user experience fresh and manage the
seasonal catalogue changes and promotions.
