News about Neoworks and e-commerce, and resources for developers.http://neoworks.com/blog Mon, 28 Nov 2011 10:00:00 +0000 Wed, 16 May 2012 18:37:23 +0100 en Copyright 2011, Neoworks Ltd. 120 http://neoworks.com/ui/images/header_logo.gif http://neoworks.com/blog Innovation in e-commerce is a series of articles that will help retailers gain competitive advantage. In this article I am focusing on the need for customers' demands and expectations to drive brand commerce strategy. Customers as the ultimate source of revenue have always been important for brands, however customers have been considered only as the final link in a very complex supply chain. The opportunity for multichannel commerce strategy is to make customers part of the brand journey, rather than the end of the line. http://neoworks.com/blog/post/20120515-global-brand-customer-journeyshttp://neoworks.com/blog/post/20120515-global-brand-customer-journeys Online merchandising is a subject we discuss frequently. Our latest findings reveal that presently, as many retailers struggle to get back into profit, it's important to build strong foundations because consumers don't distinguish between channels. All they see are multiple contact points and they expect brand consistency, which means that retailers need to provide customer-centric strategies consistently, including across partners. http://neoworks.com/blog/post/20120411-multichannel-merchandisinghttp://neoworks.com/blog/post/20120411-multichannel-merchandising I don't think anyone would argue against the need for standards regarding payment methods, and the PCI Data Security Standards (DSS) introduced over the last few years are well intentioned. In essence they say that in order to handle sensitive customer data a strict set of security criteria must be met. The introduction of these standards has taken that sensitive information out of the hands of some parties who may not have taken keeping it a secret as seriously as you do, and this is a good thing. http://neoworks.com/blog/post/20120316-the-silence-of-the-order-postshttp://neoworks.com/blog/post/20120316-the-silence-of-the-order-posts Innovation in today's e-commerce landscape through multichannel e-commerce has been a catalyst for the evolution of online retail, leading retailers to jump ahead of other vertical markets. Despite this, there are key differences between the retailers who really provide a successful and integrated multichannel experience and the ones who don't. This article looks at the characteristics of retailers who are succeeding through an integrated multichannel approach. These retailers have three main characteristics that differentiate them from their peers: They know who their customers are, they integrate all channels and all technologies into one consistent user experience and they know how to measure their own success. http://neoworks.com/blog/post/20120306-multichannel-innovation-ecommercehttp://neoworks.com/blog/post/20120306-multichannel-innovation-ecommerce Duncan Corps joins neoworks as a Software Developer. http://neoworks.com/blog/post/20120305-welcome-duncanhttp://neoworks.com/blog/post/20120305-welcome-duncan If you're a Linux user then you can't have failed to notice that both Gnome 3 and the Ubuntu Unity interface are trying to invent a better way of working than the old "windows like" way. They're introducing this change using the Apple technique of assuming they know better and simply telling you what you're getting. One of the key foundations of this is that both Gnome 3 and Unity have got rid of the trusty old "Applications" menu. http://neoworks.com/blog/post/20120220-application-memory-testhttp://neoworks.com/blog/post/20120220-application-memory-test I am a long time customer and admirer of Econsultancy. It's a hub of essential resources and an active community for digital marketing professionals. So I am delighted to have been invited to become an Econsultancy guest blogger. http://neoworks.com/blog/post/20120216-nigel-atkinson-econsultancy-bloghttp://neoworks.com/blog/post/20120216-nigel-atkinson-econsultancy-blog hybris have named neoworks as their Most Innovative Partner for the second consecutive year at their partner summit in Munich, Germany. The award recognises neoworks' contribution to innovation in the development of the hybris product and delivery of services to the hybris customer and partner communities. http://neoworks.com/blog/post/20120201-neoworks-win-most-innovative-hybris-partner-awardhttp://neoworks.com/blog/post/20120201-neoworks-win-most-innovative-hybris-partner-award Maria Morais joins neoworks as Business Development Manager. As Business Development Manager, Maria is responsible for sales and marketing in UK and European markets for B2C and B2B e-commerce. http://neoworks.com/blog/post/20120103-welcome-mariahttp://neoworks.com/blog/post/20120103-welcome-maria Well, that was fun. I've spent a few more days getting up to speed with Linux, and working out how to replace things I used to be able to do on Windows. http://neoworks.com/blog/post/20111125-adios-windows-hello-freedom-and-misery-part2http://neoworks.com/blog/post/20111125-adios-windows-hello-freedom-and-misery-part2