You searched for 'May 2012'
On 26 May 2012 the Information Commissioner's Office (ICO) will start to gather evidence that companies are taking steps to comply with the new Privacy and Electronic Communications Regulations that came into force on 26 May 2011. There is a lot of discussion about the so called EU Cookie Law and what steps website owners must take to be compliant. We have summarised the key information that website owners need to ensure that they stay on the right side of the ICO.Posted by Nigel Atkinson
Innovation in e-commerce is a series of articles that will help retailers gain competitive advantage. In this article I am focusing on the need for customers' demands and expectations to drive brand commerce strategy. Customers as the ultimate source of revenue have always been important for brands, however customers have been considered only as the final link in a very complex supply chain. The opportunity for multichannel commerce strategy is to make customers part of the brand journey, rather than the end of the line.Posted by Maria Morais