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How Important Is the Customer in Multichannel Retail?

This article was first featured in Commerce Insights – for more fresh and interesting insights click here. In a not-too-distant future, there will be a personal data ecosystem and retailers will adopt business intelligence and customer intelligence programmes using customers’ voice feeds across all channels. They will adapt their offerings according to customer journeys and improve in a […]


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Digital Transformation

This article was first featured in Commerce Insights – for more fresh and interesting insights click here. A business wishing to build seamless customer journeys would be wise to acknowledge that any customer can exhibit multiple different mind states at any given...


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Agile has meaning

This article was first featured in Commerce Insights – for more fresh and interesting insights click here. The world’s gone agile. Why? More and more companies realise that being agile is better than trying to be perfect. Releasing a perfect product (if...


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Checkout process made easy in four easy steps

The checkout process is one of the most important parts of any e-commerce website, because it’s actually where you convert visits into sales.  It is also one of the most difficult aspect to get right specially in the toy...


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eu cookie regulations: are you ready?

On 26 May 2012 the Information Commissioner’s Office (ICO) will start to gather evidence that companies are taking steps to comply with the new Privacy and Electronic Communications Regulations that came into force on 26 May 2011. There is...


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esso

how esso made your friends nicer

Back in the 80s Esso started giving people Tiger Tokens every time they bought petrol. These tokens could be redeemed against a number of exciting items, and one of the most popular was a very desirable set of china mugs. Far...


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the silence of the order posts

I don’t think anyone would argue against the need for standards regarding payment methods, and the PCI Data Security Standards (DSS) introduced over the last few years are well intentioned. In essence they say that in order to handle sensitive customer...


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an application memory test

If you’re a Linux user then you can’t have failed to notice that both Gnome 3 and the Ubuntu Unity interface are trying to invent a better way of working than the old “windows like” way. They’re introducing this...


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