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How Important Is the Customer in Multichannel Retail?

This article was first featured in Commerce Insights – for more fresh and interesting insights click here. In a not-too-distant future, there will be a personal data ecosystem and retailers will adopt business intelligence and customer intelligence programmes using customers’ voice feeds across all channels. They will adapt their offerings according to customer journeys and improve in a […]


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Digital Transformation

This article was first featured in Commerce Insights – for more fresh and interesting insights click here. A business wishing to build seamless customer journeys would be wise to acknowledge that any customer can exhibit multiple different mind states at any given...


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Agile has meaning

This article was first featured in Commerce Insights – for more fresh and interesting insights click here. The world’s gone agile. Why? More and more companies realise that being agile is better than trying to be perfect. Releasing a perfect product (if...


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Location, Location, Location… Geolocation?

Statistics from the journal Health & Place show it could be better for our health to live by the sea, but this article is not about house hunting with Kirstie and Phil on channel 4. It is about geolocation...


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Blogpost Mar2012 innovation in ecommerce

Checkout process made easy in four easy steps

The checkout process is one of the most important parts of any e-commerce website, because it’s actually where you convert visits into sales.  It is also one of the most difficult aspect to get right specially in the toy...


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2014 first notes on digital commerce

Now that 2013 is over and the New Year has begun I have put together some notes on what I think will be significant in Digital Commerce this year. Mobile Marketing – The mobile channel has been an important element...


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Blogpost Jul2012 loyalty not enough

loyalty is not enough

Personalisation and recognition Innovation in e-commerce is a series of articles that will help retailers gain competitive advantage. This is the second part of a two-part series where we are going to discuss the loyalty and brand advocacy through...


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eu cookie regulations: are you ready?

On 26 May 2012 the Information Commissioner’s Office (ICO) will start to gather evidence that companies are taking steps to comply with the new Privacy and Electronic Communications Regulations that came into force on 26 May 2011. There is...


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