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Location, Location, Location… Geolocation?

Statistics from the journal Health & Place show it could be better for our health to live by the sea, but this article is not about house hunting with Kirstie and Phil on channel 4. It is about geolocation and why this technology is relevant for retailers across the globe, from all sizes and multichannel […]


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Blogpost Mar2012 innovation in ecommerce

Checkout process made easy in four easy steps

The checkout process is one of the most important parts of any e-commerce website, because it’s actually where you convert visits into sales.  It is also one of the most difficult aspect to get right specially in the toy...


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2014 first notes on digital commerce

Now that 2013 is over and the New Year has begun I have put together some notes on what I think will be significant in Digital Commerce this year. Mobile Marketing - The mobile channel has been an important element...


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Blogpost Jul2012 loyalty not enough

loyalty is not enough

Personalisation and recognition Innovation in e-commerce is a series of articles that will help retailers gain competitive advantage. This is the second part of a two-part series where we are going to discuss the loyalty and brand advocacy through...


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eu cookie regulations: are you ready?

On 26 May 2012 the Information Commissioner’s Office (ICO) will start to gather evidence that companies are taking steps to comply with the new Privacy and Electronic Communications Regulations that came into force on 26 May 2011. There is...


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Blogpost Jun2012 How Esso made

how esso made your friends nicer

Back in the 80s Esso started giving people Tiger Tokens every time they bought petrol. These tokens could be redeemed against a number of exciting items, and one of the most popular was a very desirable set of china mugs. Far...


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Blogpost May2012 Costumer journeys

customer journeys for global brands

Innovation in e-commerce is a series of articles that will help retailers gain competitive advantage. In this article I am focusing on the need for customers’ demands and expectations to drive brand commerce strategy. Customers as the ultimate source...


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multichannel merchandising

Online merchandising is a subject we discuss frequently. Our latest findings reveal that presently, as many retailers struggle to get back into profit, it’s important to build strong foundations because consumers don’t distinguish between channels. All they see are...


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