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Toys R Us Multichannel Strategy

Background
Toys “R” Us is Britain’s and the world’s leading family leisure, baby care and toy megastore with outlets in the UK and over 1500 stores worldwide in 33 countries The retailer was founded in the UK in 1985 with the opening of 5 stores and it has since grown rapidly In 1996, Toys ”R” Us became the first national retailer to launch an e-commerce solution and two years ago the company launched the fourth version of its popular website, this time underpinned by the hybris B2C Commerce platform

The website reflects Toys”R”Us determination to deliver fun

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